Free to start. $499 for the full audit.
The Snapshot and the Diagnostic are free. The Deep Dive is $499 once, and the report is yours to keep.
If a completed Deep Dive surfaces fewer than 10 specific, prioritized fixes, request a full refund within 14 days of delivery. Read the refund policy →
Three depths
A free Snapshot of your homepage in seconds, a free Diagnostic of the whole site, and the Deep Dive when you want the market, every fix and the plan.
Snapshot
FreeAn instant read of your homepage across all six pillars, in seconds.
- Pages
- Homepage only
- Time
- Seconds
- You get
- The leaks, named, on the spot
Homepage only, no fixes. The Diagnostic covers your whole site.
Diagnostic
FreeA full on-site audit of your whole site: 200+ checks across all six pillars, run under your account.
- Pages
- Up to 60
- Time
- About 10 minutes
- You get
- A-Score and the findings
No market, AI-visibility or competitor data, and findings without the fixes. The Deep Dive adds them.
Deep Dive
$499The complete audit: your market, AI share-of-voice, competitors, every finding with a plan to fix suggested by a team of agents.
- Pages
- Up to 250, 25 rendered in a browser
- Time
- About 35 minutes
- You get
- Every fix, the action plan, dashboard, PowerPoint and CSV
- AI Visibility: can assistants read you, and do they cite you when customers ask?
- Search findability: where you rank, and the terms rivals own that you do not
- Experience: real speed, and the layout a phone actually gets
- Trust & security: safe to send traffic to, and provably sending your own mail
- Conversion: what your forms ask, and where visitors hesitate or drop off
- Measurement: what is set up to fire, what actually fired, and your own policy on it
Plus the market around your site: AI share of voice, backlink history and a competitor grid. See every check →
Running audits at volume? Partner pricing and the API →
Compare every depth, check by check.
| SnapshotFree | DiagnosticFree | Deep Dive$499 | |
|---|---|---|---|
| Pages read | Homepage only | Up to 60 | Up to 250, 25 rendered in a browser |
| Rendered in a browserone page per template, opened in a real browser | — | A few | Up to 25 |
| Time to result | Seconds | About 10 minutes | About 35 minutes |
| Six-pillar read of the homepage | ✓ | ✓ | ✓ |
| A-Score out of 100the additive score across every check | — | ✓ | ✓ |
| 200+ checks across the whole sitecrawl, AI access, speed, security, email authentication, forms, tracking, consent | — | ✓ | ✓ |
| Findings, namedObservation, impact, recommendation, effort, priority | ◔Homepage leaks only | ✓ | ✓ |
| The fix for every finding | — | — | ✓ |
| Evidence and a fix suggested by the team of agentsone agent per pillar adds the evidence; another agent suggests and validates the resolution | — | — | ✓ |
| Action plan ranked by what each fix earns | — | — | ✓ |
| Head-to-head on twelve homepage checks vs up to 3 competitorsfree checks only | — | ✓ | ✓ |
| Competitors comparedthe free grid on Diagnostic; on Deep Dive the same set also drives keyword gap and AI share of voice | — | Up to 3, free grid | Up to 3, plus paid datasets |
| Market data: keywords, rankings, backlinks, ads | — | — | ✓ |
| AI Visibility: share of voice, citations, AI Overview presence | — | — | ✓ |
| Interactive dashboard | — | ◔Findings; fixes locked | ✓ |
| Editable PowerPoint and CSV export | — | — | ✓ |
| Price | Free | Free | $499, once |
The audit an agency bills thousands for, from a URL.
| Agency or consultant audit | DIY SEO tool | Auditaar | |
|---|---|---|---|
| Price | $2,500 and up | $20 to $100 a month, ongoing | $499 once |
| Time to a report | 2 to 4 weeks | you run it yourself | about 35 minutes |
| Access it needs | logins, analytics, Search Console | account setup | a public URL |
| What arrives | a report, and a pitch for a retainer | a dashboard to interpret | a finished audit, a deck and a prioritized plan |
The six things that win or lose you customers.
AI Visibility & answer readiness
23Can AI assistants find you, and do they cite you when a customer asks?
Search findability
39Can customers find you in search, and are rivals winning the terms you should own?
Conversion & messaging
54Where the funnel leaks: the forms, the message, and the friction before they buy.
Experience & performance
32Can visitors actually use the site, on the phone most of them are holding?
Trust, security & brand
54Does the site look safe and credible enough for a customer to act?
Measurement & compliance
31Can you even see your customers: is your tracking firing, and is it allowed to?
See what's costing you customers, and how to fix it.
Enter a URL and see exactly what's holding the site back, and how to fix it, on your own site or a prospect's.
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