About Auditaar
Auditaar exists because the deliverable everyone actually wants from an audit, the deck you can present, has always required either $2,500 of agency hours or settling for a checklist PDF. We automate the whole thing from a URL: collection across the six pillars of a digital presence and the market view around them, the analysis, and the presentation itself.
Methodology principles
Breadth in one pass
A website does not fail in one dimension at a time. Every audit covers six pillars of your own digital presence: AI visibility and answer readiness, search findability, experience and performance, trust and security and brand, conversion and messaging, and measurement and compliance. Paid tiers add the market view around them, competitors and paid channels. One audit instead of five subscriptions and a consultant, and one prioritized list instead of six that contradict each other.
Licensed data, never scraped dashboards
Every metric comes from data providers whose licenses permit use in client reports, or from free public APIs. We render our own charts from raw data; we never screenshot other tools. Every figure in a deck carries its source and the date it was collected.
Estimates labeled as estimates
Some figures are models, not measurements, and lab performance data is not the same as what real users experienced. Where the industry prints noise as precision, we label the source, show ranges and state the method. Your deck's credibility is our product.
Investment tiers, never invented ad spend
We report paid channels without touching anyone's ad account: which brands run Google, Meta and LinkedIn ads, the live creatives, how long campaigns have run, and Google Ads paid keywords with an estimated monthly spend that is labeled as an estimate. For social channels we report investment tiers and creative velocity instead, because credible social spend data does not exist at any sane price. A tool that hands you a dollar figure for a competitor's Meta budget is guessing, and we will not print a guess as a number.
Structural honesty
Some things cannot be measured from outside: what a competitor's analytics say, what a page renders only for logged-in users, whether a form actually delivers. Where that's true, the deck says so instead of faking it. Automated accessibility testing catches roughly a third of real issues, so we say that on the slide rather than implying a clean scan means a compliant site.
No access required, by design
Auditing from the outside means you can audit anyone: your site, a competitor, a prospect. No OAuth, no logins, no analytics or ad accounts, and we never claim access to anyone's private systems. It also means there is nothing to connect and nothing for you to leak.
Questions about methodology or data sources: info@auditaar.com